Competitors appear above you
When someone searches “dentist near me,” the practices in the top three get most of the clicks. If a competitor is there and you aren't, patients rarely scroll to find you.
Most patients search online before choosing a dentist. We help dental clinics improve their Google Business Profile, strengthen their local visibility, and create more opportunities for nearby patients to discover their practice.
Your Practice
Downtown Dental
City Smiles Dental
Illustrative example
It's rarely about the quality of your dentistry. It usually comes down to who shows up first — and what a patient sees when they do.
When someone searches “dentist near me,” the practices in the top three get most of the clicks. If a competitor is there and you aren't, patients rarely scroll to find you.
You might rank near your address but disappear a few neighbourhoods away — exactly where new patients are searching from.
A profile that doesn't show up, or doesn't make it easy to call, quietly sends new-patient calls to the practice down the road.
Reviews are the first thing a patient judges you on. Few reviews, or unanswered ones, cost you the click even when you're the better dentist.
Wrong category, missing services like implants or Invisalign, and no recent photos tell Google you're not the best match for high-intent searches.
Every patient who can't find you, or chooses a more visible competitor, is a booked chair you never see — and new-patient value compounds over years.
Almost every new patient follows the same path. Each step is a place you either earn the appointment — or quietly lose it to a more visible practice.
A clear, step-by-step process — no jargon, no lock-in, and honest about what's realistic.
We review your profile against the practices ranking above you and pinpoint the specific gaps holding you back.
We fix categories, build out treatments you offer, refresh photos, and complete every field patients and Google rely on.
We help you earn more genuine patient reviews and respond to every one — compliantly, without touching patient privacy.
We align your profile, website, and listings so you show up across the neighbourhoods you actually serve.
We keep the profile active and report on what matters — calls, direction requests, and new-patient enquiries.
The difference an optimized dental profile makes at the moment a patient is choosing.
| Neglected profile | Optimized profile | |
|---|---|---|
| Primary category | “Dentist” only | Matches your focus (e.g. cosmetic, ortho) |
| Treatments listed | None or a few | Implants, Invisalign, whitening, etc. |
| Reviews | Few, unanswered | Steady flow, every one answered |
| Photos | Old or none | Current, credible, inviting |
| What a patient does | Scrolls past | Calls or books |
Small, fixable errors that quietly hold practices back — and how to correct them.
Using a generic “Dentist” category when you're really a specialist
If cosmetic, orthodontic, or paediatric work is your focus, set the category that matches — it changes which searches you're eligible for.
Not listing individual treatments
Add implants, Invisalign, whitening, emergency care, and more as services. A patient searching a specific treatment needs to see it.
Leaving reviews unanswered — or replying with patient details
Respond to every review, but never confirm someone was a patient or share any health information. A careful, warm reply builds trust and stays compliant.
One profile shared across multiple locations
Each location needs its own correctly structured profile. A shared or duplicate listing splits your visibility and confuses patients.
A focused look at the things that decide whether nearby patients find and choose your practice.
Name, address, phone, and hours — accurate, consistent, and complete.
Whether your primary and secondary categories match how patients search for dental care.
Volume, recency, rating, and whether you're responding — against your local competitors.
Whether your practice looks current, credible, and inviting to a prospective patient.
Whether treatments like implants, Invisalign, whitening, or paediatric care are listed and findable.
How well your site supports the profile, loads on mobile, and turns visitors into calls.
Who's ranking above you in your area, and the specific reasons why.
Citation consistency and local signals across the web that support (or suppress) your rankings.
Duplicate listings, guideline risks, or anything that could trigger a suspension.
No fake promises — just a clear, honest picture of where you stand and what to do next.
A short, ranked list of the changes likely to make the biggest difference first — not a 40-page report you'll never read.
What we see about how your practice currently shows up in Maps and search compared to nearby competitors.
The specific, guideline-safe improvements available on your profile — categories, services, reviews, and more.
A clear picture of what to do next, whether you do it yourself or with us. You keep the plan either way.
In 30 minutes on Google Meet, we’ll review your profile and your local competitors and hand you a prioritised plan. Free, no obligation.
We'd rather be straight with you than take on a poor-fit practice.
Straight answers to what dentists ask us most — from reviews and privacy to multiple locations.
Yes. Multi-location dental groups have specific needs around separate, correctly structured profiles and consistent information. We manage each location as its own profile so they don't compete with or duplicate each other.
We help you earn more genuine reviews and respond to every one, the compliant way. We never buy, incentivise, or gate reviews — that breaks Google's rules and can get reviews removed. We set up a simple, honest request process your front desk can run.
Yes. Many practices keep a general agency for branding or ads and bring us in purely for the Google Business Profile and local visibility. We're happy to focus on our specialism and coordinate with your team.
Often, yes. We diagnose why the profile was suspended, correct the underlying issue, and appeal for reinstatement properly. We can't guarantee Google's decision, but we can make the strongest honest case and help prevent it recurring.
The core optimization takes us a few days to a couple of weeks. Ranking improvements build more gradually — often over the first few months. We won't promise a date, because it depends on your market and competitors.
No, and you should be cautious of anyone who does. Rankings depend on factors outside anyone's control. We commit to guideline-safe work and honest reporting, not a position we can't promise.
Yes — the audit and the recommendations are free, with no obligation. You keep the plan whether or not you decide to work with us.
To make changes, we're added as a manager on your profile — you keep full ownership and can remove access anytime. For the initial audit, we can often work from what's publicly visible.
Yes. A new practice is often the best time to start — we set up the profile correctly and get a compliant review process running from your first patients, so you build momentum from day one.
Carefully. We never confirm whether someone was a patient or reference any treatment or health detail in a public reply. Responses stay warm and general, which keeps you compliant and still reassures future patients.
We can improve your eligibility for treatment-specific searches by listing those services and aligning your profile and website. We can't guarantee a position, but a profile that clearly offers a treatment competes far better for it.
Reviews are one of the stronger local ranking signals — volume, recency, and responses all factor in — and they heavily influence whether a patient chooses you once you're visible. They matter on both fronts.
General agencies spread across many channels and often treat the Business Profile as a side task. We specialise in Google Business Profile and local map visibility for local businesses like dental practices, which is where most new-patient searches happen.
Maybe not — and we'll tell you honestly. If you're already visible and getting calls, the audit might simply confirm that. Local rankings are contested continuously, though, so many practices use management to protect their position.
Proximity is real: the closer a searcher is to you, the easier it is to appear. Strong relevance and reviews extend your reach, but they can't fully override distance. We're upfront about what's realistic for your location.
Yes. Duplicates split your reviews and rankings and confuse patients. We identify them and work to merge or suppress them so your signals consolidate onto one correct profile.
Not necessarily. The profile can rank in the map pack on its own, but a fast, mobile-friendly website that supports it helps. If your site is holding you back, we'll say so — but we won't push a rebuild you don't need.
It depends on your goals and market, and whether you want a one-time optimization or ongoing management. We scope it on the free audit and give you a straightforward recommendation — no pressure to decide on the call.
We keep things month-to-month wherever possible. We'd rather earn each month with results and clear reporting than rely on a lock-in.
We work with local practices across the United States, Canada, the United Kingdom, Australia, and New Zealand. If your patients find you with a local search, we can help.
We review your profile and top competitors live, show you where you're losing visibility, and give you a prioritised plan. It's a working session over Google Meet, not a sales pitch — about 30 minutes.
Just your practice name and the area you serve for the audit. If you'd like a deeper review, temporary manager access to your profile lets us go further, but it isn't required to get started.
Related: Profile optimization · Review management · Local SEO · Suspension recovery
Book a free audit and get a clear, prioritized plan to show up first for the searches that bring you business.