Optimization that moves you up the map

Setup gets a profile created, verified, and correctly structured. Optimization takes an existing verified profile and tunes every field to improve how it ranks. If you're already live, optimization is usually what you need.

Some changes — like fixing categories — can be reflected within weeks; prominence builds more slowly. We won't promise a date, because rankings depend on your market and competitors, but the direction is steady rather than a spike.

For most profiles, the primary and secondary categories. They define which searches you're even eligible for, and they're the field owners most often get wrong.

Very little. The description matters for customers reading it, but it carries minimal ranking weight. Categories, services, and reviews do the heavy lifting.

One well-chosen primary category, plus every secondary category that genuinely applies to what you do — no more, no less. Irrelevant categories can confuse your relevance.

There's no reliable evidence that photo volume alone moves rankings. Fresh, relevant, well-labelled photos help customers choose you and keep the profile looking active, which matters.

Not the way we do it. Everything we change follows Google's guidelines. Suspensions come from risky tactics like fake names or addresses, which we never use.

We optimize around the searches and areas that actually drive your revenue, then track visibility across them. It's not one keyword — it's the cluster of terms your customers use.

Optimization improves relevance and prominence, which helps. But proximity is real — the further a searcher is, the harder it is to appear. We're honest about what's achievable versus what physics won't allow.

The core optimization is a defined project. Because Google and competitors keep changing, many businesses pair it with ongoing management so the gains hold and build.

Reviews are a prominence signal, so they interact with everything. Optimization sets the profile up to convert the visibility that reviews help earn. The two work together.

Only to correct it to your real, guideline-compliant name if it's currently stuffed with keywords. We never add keywords to a name.

Much of it, yes — the fields are visible to you. The value we add is knowing which choices matter, how competitors are structured, and how to avoid changes that backfire.

By visibility for your priority searches and the actions that follow — calls, direction requests, and website clicks — not by vanity metrics.

Then the differences come down to prominence — reviews, activity, and consistency over time. We'll tell you honestly where the realistic gains are rather than overselling.